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September 17-19, 2018Westin Copley Place
Join leading experts in Boston and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.Get tickets
Litmus Live Boston has moved to a new venue this year: The Westin Copley Place in Back Bay.
Litmus Live Boston features four optional pre-conference workshops, two full days of in-depth breakout sessions, community and speaker networking opportunities, and more. We’re still working on the agenda, but here’s what you can expect.
|Monday - September 17, 2018||Optional Workshops * Requires purchase of workshop pass(es) to attend.|
Fundamentals of Email Marketing Strategy
Chad S. White, Research Director at Litmus
Get a solid foundation in email strategy, learn how to craft compelling emails, and build an effective email program.More info
A crash course in all things email strategy, this workshop will give you a solid foundation for crafting compelling emails and building an effective email program. Following the Hierarchy of Subscriber Needs, we’ll explain how to create emails that are respectful, functional, valuable, and remarkable as we discuss:
This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of email marketing strategy.About your workshop host:
Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. Prior to Litmus, he served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.
Advanced Responsive Email and Layouts
Kevin Mandeville, Product Manager at Litmus
A deep dive into the state of responsive email, advanced layout and structural techniques, common layout patterns, and more.More info
Ensuring you deliver an experience optimized for mobile subscribers is incredibly important. Studies have shown that responsive email design results in a 15% increase in unique clicks for mobile users and 80% of subscribers delete an email if it doesn’t look good on their mobile device.
We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.
The following layout and structure techniques will be covered:
We’ll build a simple email with common layout patterns using the techniques listed above. You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you and when to use them.
This workshop is for you if...
Kevin Mandeville is a Product Manager and resident email design expert at Litmus. Coming from a web design background, Kevin is an email design convert and loves hacking HTML emails into doing things people don’t expect them to do. He has pushed the boundaries of what’s possible in HTML email by incorporating .HTML5 video background, hidden golden ticket searches, and award-winning live Twitter feeds. He is also the co-host of The Email Design Podcast.
Engaging Subscribers with High-Performance Design
Jason Rodriguez, Community & Product Evangelist at Litmus
Learn how strategic visual design can improve engagement and retention in your email program.More info
Engaging Subscribers with High-Performance Design is a deep dive into the design principles behind exceptional, engaging, and high-performing email marketing campaigns. In this hands-on workshop, you’ll discover how strategic visual design can improve engagement and retention in your own email program. Together, we’ll discuss more than just pretty emails and uncover strategies to make your emails more accessible, effective, and memorable—allowing you to take better advantage of a marketing channel with already impressive ROI.
Through a combination of lecture, discussions, and hands-on design projects, you’ll gain a thorough understanding of how these concepts help subscribers engage with your emails. You’ll leave with a list of ideas and resources that you’ll want to put into practice right away.
This workshop is perfect for anyone looking to level up the visual design of their emails and increase their ROI in the process, even if you’d never consider yourself a designer. Email marketers, strategists, designers, and developers will all leave with a better understanding of design principles in the inbox.About your workshop host: Jason is the Community Evangelist at Litmus. He is the author of three books on email marketing, design, and development and frequently speaks at industry events. At Litmus, he helps customers and the email community send better, more effective email campaigns.
Reinvent Your Email Workflow
Jaina Mistry, Email Marketing Specialist at Litmus
Benchmark your workflow against best practices and understand the components that make up an efficient email process.More info
Your workflow is an expression of the investment you make in every email—and is a predictor of email program success. Yet only half of brands consistently use a content calendar and 46% never create an email brief, even for important or complex emails. Creating a high-performing email requires time, the right resources, and a solid email workflow—whether you’re a team of one or many.
Use this workshop to benchmark your workflow against Litmus research, best practices, and insights from industry experts and understand the components that make up a great email workflow. Register your team for this unique opportunity to participate in interactive roundtable discussions that will reveal:
This workshop is perfect for individuals and teams who are ready to take a critical look at their email workflow, identify pain points, and repair inefficiencies. While we will touch on some email development aspects of the email workflow, technical knowledge is not a prior requirement.About your workshop host:
Jaina Mistry is an email marketing specialist with nearly 10 years experience in development, design, and strategy.
|Tuesday - September 18, 2018||Conference Day 1|
|Registration + Breakfast||8:00-9:00am|
|Lunch + Networking||12:00-1:30pm|
|First Day Wrap-up||5:00-5:30pm|
|Conference After Party||TBD|
|Wednesday - September 19, 2018||Conference Day 2|
|Lunch + Networking||12:00-1:30pm|
Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.
|Event Date||August 21, 2018||September 17-19, 2018||November 8-9, 2018|
|Event Venue||Etc.venues 155 Bishopsgate||Westin Copley Place||Park Central Hotel|
|Days of Content||1||2||1.5|
|Number of Attendees||250||475||350|
Elevate your email strategy, process, design, and development at Litmus Live.
Ticket cancellation, transfer, and refund policy