BostonAug 2 - 4, 2017
August 2 - 4, 2017Westin Waterfront Boston
Free from product pitches and meaningless hype, Litmus Live is all about content: teaching designers, developers, marketers, and strategists how to create emails that look great, perform well, and engage audiences.
With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!Get tickets
“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”
“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”
“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”
“Really impressed. Best industry conference I have attended. Really practical take aways.”
The Boston conference features two full days of marketing and development breakout sessions, a third bonus track, community and speaker networking opportunities, and more. Four optional half-day workshops are also available for an additional cost. Check back often—we'll be updating the schedule as plans for the conference fall into place.
Optional Workshops* Requires purchase of workshop pass(es) to attend.
Troubleshooting Email Like a Pro | ALMOST SOLD OUTJason Rodriguez, Product Manager at Litmus Jaina Mistry, Email Marketing Specialist at Litmus
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.
What we’ll cover:
Leave with a strong understanding of how different email clients affect your emails, the bugs they introduce, and techniques for combatting any problems you may encounter when designing and developing HTML email campaigns.
This workshop is perfect for beginner to intermediate email designers and marketers looking to build and send more reliable and effective email campaigns.
This is a hands-on workshop. Be prepared to bring a laptop and get your hands dirty!
Targeted Emails & Lifecycle Messaging Strategies | ALMOST SOLD OUTChad White, Research Director at Litmus
One-size-fits-all broadcast emails are becoming gradually less effective. Subscribers expect more. They expect brands to routinely fulfill at least one facet of the paradigm of “delivering the right message to the right person at the right time.”
In this workshop, you’ll:
This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of personalization and triggered messaging.
Advanced Responsive Email and Layouts | SOLD OUTKevin Mandeville Product Manager at Litmus
If you know your way around basic HTML emails, simple media queries, and common email rendering quirks, but are confused by how to tackle the rendering challenges that come with advanced layout and responsive design concepts, this workshop is for you.
We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.
The following layout and structure techniques will be covered:
You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you
This is a hands-on workshop where you'll be live coding. Be prepared to bring a laptop and get your hands dirty with hacks!
Deliverability: From Builder to the InboxJay Brangiforte, Product Manager at Litmus
You've spent hours crafting a perfect email only to discover that it never made it to the inbox. Now what? Learn the basic concepts of deliverability, how to improve delivery rates, and how you can sustain deliverability through design, segmentation, and frequency.
Whether you’re new to email or have been involved with it for years, this workshop will provide you with quick wins and long-term suggestions to ensure your messages stay in the inbox.
Conference Day 1
Welcome + Opening Remarks
Overcoming Impostor SyndromeKathryn Grayson Nanz, G3 Communications
I don't know about you, but I'm very familiar with the feeling that I'm just sitting at my keyboard "faking it 'til I make it." But let me tell you a secret: We're all just making it up as we go...and that's the best part of our job! Impostor Syndrome holds us back and tells us that we don't deserve to be here, but it's wrong. We're gonna name, recognize, and take steps to overcome Impostor Syndrome—because when we push past that uncomfortable feeling and force ourselves into uncharted territory, that's where the good stuff happens.
How to Plan SMAARRRT Lifecycle EmailsJanet Choi, Customer.io
Data-Driven Design: One Email, Five AudiencesLogan Baird, Emma
There are so many email design best practices in our world right now, it can be difficult to discern which are the right ones to apply to your own work—some of the advice even seems to contradict itself! In this talk, we'll walk through the design and development of an email, showing at each step (imagery, typography, content layout, code structure) how we can use relevant subscriber data to guide our design choices.
How to Run a Successful Email Planning WorkshopLindsay Brothers, Indeed
Best Practices and Inspiration for Translating Your Brand into EmailBelinda Blakley, Ross University School of Veterinary Medicine
How do you adapt a brand designed in the Wild West of print and web design (where there are no tables) to fit a into the boxy limits of an email? While print and web design afford many visual opportunities, email is the number one way customers interact with your brand. Giving email a get-out-of-branding-free card is a missed opportunity to connect with customers. Using three case studies, examples from well‐known brands, and the theory of graceful degradation, I'll show you how to fully develop and express your brand through email. You'll walk away with strategies, code examples, and inspiration for you to get your out‐of‐the‐box brand packed nicely into an email.
Getting the Most From Your Email Data with Python Data MungingJacqueline Boltik
One Freelancer’s Journey from the Big City to Rural CanadaClinton Wilmott
Learn how to get (and work with!) clients, market yourself, develop a healthy work/life balance, and stay true to your values.
Live Optimization Session
Putting Data to Work in Email MarketingJessica Best, Barkley
We keep saying that we want MORE DATA. But has it made us better at our jobs? Do we need more data? Or more USEFUL data? Here’s some data for you: Marketers are using between 1 and 15 different databases/data sources across their campaigns. Over half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration (Source: Adobe). This session is for those email marketers that know the data to drive their email program—and measure its success—exists but can’t get their hands on it. We’ll talk about the benefits (and costs) of ESPs vs CRMs vs DMPs and which one you need depending on your industry and number of data sources.
Attendees in this session will learn:
Developing Emails Using CSS GridElliot Ross, Action Rocket
Email Workflow Insights (Part I): Production Cycles, Tools, and QAChad White, Litmus Elizabeth Zaretsky, Freelance Writer and Digital Strategist Kristina Moy, Event Marketing and Advertising Specialist Chris Clemente, Director of Email Marketing
Recovering from Fallen Engagement and Dusty RecordsAime O'Keefe + Lauren Hartog, Discover The Palm Beaches
It's easy to blame technology for dropping email engagement, but what's really happening to your results? Hear how Lauren and Aime created a stimulus plan to recover email engagement from 2% to 16% average open rates in just 6 months. Intended for all leadership levels of strategic email marketing, learn how even the most limited of teams can identify what's really to blame in failed campaigns, and how to recover rapidly in front of stakeholders.
Page Weight & Image OptimizationHenri Helvetica
Email Workflow Insights (Part II): Planning, Approvals, and InterventionsChad White, Litmus Elizabeth Zaretsky, Freelance Writer and Digital Strategist Kristina Moy, Event Marketing and Advertising Specialist Chris Clemente, Director of Email Marketing
Speed Dating + Break
Email’s Role in Cross‑Channel OrchestrationMatt Vollmer, Listrak
Email will continue to be the most efficient and cost effective channel to engage customers. During this session, we will explore channels that can be used to supplement and supercharge your email strategies. We will dive into real-world creative and targeting tactics to help you get started in channels like SMS and paid social. We’ll also look at how you can take what you’ve already learned from email and use it to test tactics in new channels.
Mobile Email Device DetectionSteven Collins, Rebelmail
How Litmus Can Help Streamline Your WorkflowMuhammad Rehman, Litmus
Coming SoonStay tuned for session information.
Coming SoonStay tuned for session information.
Coming SoonStay tuned for session information.
Conference Day 2
Welcome to Day 2
Email Delivery—What a Process!Eric Ross, Progressive Insurance
This session instructs teams responsible for email delivery about the importance of well-crafted processes and tactical planning. Everyone involved in the email delivery process owns the quality and execution of the digital communication customers receive. This shared approach results in emails that promote a company's brand and keeps your customers engaged. The session will walk you through the processes used by one of the largest insurance companies in the industry. You'll leave with a list of actions for creating and implementing your own process and an understanding of how to avoid pitfalls of email pandemonium!
Practical Tips for Designing, Running and Measuring Impactful ExperimentsTyler Michel, Square
Email is uniquely great for experimentation. With the right balance of art and science, you can leverage email experimentation to expand your impact far beyond the scope of the channel.
In this session, marketers, analysts and designers will discover:
Email as Art: Taking Email Design to the Next LevelSam Beddoes, Action Rocket
Rest assured we won't be making abstract Jackson Pollock-esque emails in this session. We'll take a look at how to move email design beyond ESP templates and standard practices to create something that feels beautiful, unique, and handmade. By combining your email's message with photography, typography, concise content, and holistic thinking you can create something subscribers will love, rather than just another email. We'll focus on the design aesthetics of email with a ton of inspirational examples for trends and layout—without a single line of code in sight. Whether you're just getting started in email design or you're a seasoned pro, this is 30 minutes you won't want to miss.
Solutions for Digital Marketing in Regulated IndustriesKiere Shaffer, Everyday Health
Email has its own unique set of limitations, and when you add the challenges of regulated industries, remote workers, or difficult clients, how does anything ever get done?! Strategy and strong internal process is key; with these in place, teams can rapidly create in an otherwise daunting landscape of road blocks and red tape. Learn how teams of any size can optimize their workflows and get s%*t done.
Catching Up With Consumer Trends: B2B Email MarketingMelanie Kinney, G3 Communications
B2B emails don't have to be boring (or blue)! Consumer trends such as animated GIFs, strong visuals, and creative fonts may seem overwhelming or non-applicable in the B2B space, but there's more to borrow from them than you may think. This session will explore popular consumer email trends and use side-by-side examples to discuss how these ideas can be adapted for the needs of the B2B industry. Get ready to be inspired to view consumer content in a new way!
Hybrid Email Development and Outlook DPI ScalingCourtney Fantinato, BSTRO
Getting Started with Interactive EmailAlice Li, Shutterstock
Live Optimization Session
What We Learned Completely Rebuilding Our Onboarding FlowsMicaela Wright, Lucid Software
When you come into a new marketing automation position, it's usually one of two situations: (1) You're building the program from the ground up (2) You're inheriting a long‐existing program. Rarely do you get the opportunity to completely rebuild a program after you've been at a company for a sustained amount of time, having learned the product and users. When Lucidchart went through a business model change a year ago, they had the unique opportunity to do just that. While overwhelming at first, there is a unique advantage in not starting with a blank slate of knowledge; Micaela had spent a year and a half getting to know their user base ‐ and it paid off big time when they launched.
Enterprise Solutioning Using Loops and AutomationNick Goldsberry, Salesforce Marketing Cloud
Coming SoonStay tuned for session information.
Speed Dating + Break
The Path Forward (without the Pitfalls) with Preference CentersLauren Kremer, ProQuest
"Go the extra mile—it's never crowded," is not only a great personal motto, but it also applies to extending the digital presence of your brand. While a company can get by with a standard subscribe/unsubscribe page, they're missing the mark of helping their customers have a lasting experience. Ideal for anyone looking to enhance their current preference or subscription center, this session will cover why these pages are a key part of your email journey, how to set realistic (and immovable) goals, establishing KPIs, gathering your team, and managing expectations. You'll leave knowing that creating or revising your preference center is a venture well worth taking.
Automating Your Email Development CycleJeremy Peter, meltmedia Cloud
Learn how to improve the quality and speed of your email development using boilerplates, HTML snippets, and build tools like Gulp to do common tasks for you. Automating your email workflow will improve your code quality and shorten your QA process, resulting in faster development cycles and consistency between campaigns. Perfect for email developers already comfortable with HTML and CSS, this session will help you take your email production game to next-level status.
Make Your Case: Getting Buy-In for Email Ideas, Tools, and TechniquesKayla Lewkowicz, Litmus Jaina Mistry, Litmus Nicole Swift, Litmus
Have lots of big ideas, but aren't able to convince your boss, team, or clients that they're the right ones? In this session, panelists from across the email industry will talk through their top tips for getting buy-in for email ideas, tools, and techniques. Attendees will leave confident to make their case for the email resources they need.
There’s No I in Campaign: How to Make Your Emails Work TogetherMarli Mesibov & Jon Mackin, Mad*Pow
What distinguishes a successful email campaign from a series of emails? A story. As a content strategist and a digital marketer working together, we've developed a set of best practices that go beyond the typical email campaign setup. We've designed an integrated process for connecting with target audiences and telling them a story: One where they are the main character. In this talk, we'll walk through a case study of how one client went from unassociated emails to a successful marketing campaign. Then we'll share takeaways and steps for participants to do it themselves.
Wrap-up & Farewell
The Westin Boston Waterfront, located in the bustling Seaport neighborhood, serves as both the conference venue and hotel for attendees.
More questions? Send a note to email@example.com. We’re happy to help!
A regular session pass includes access to sessions on Thursday and Friday; breakfast, lunch, and plenty of coffee and snacks each day; plus admission to evening events.
Workshop passes also include lunch on Wednesday, and the workshop(s) you selected.
No. Workshops are available as a package purchase with a regular session ticket.
No. Workshops are only available as part of regular conference registration.
A small number tickets are available through Patron giveaways—more details will be available on the blog.
Most sessions at the Boston event will be recorded, and attendees will receive session recordings after the event. Workshops are not recorded. Some sessions may be available for live stream. Keep checking back for more information.
The Boston conference features two full days of marketing and development breakout sessions, a third bonus track, community and speaker networking opportunities, and more. Four optional pre-conference workshops are also available for an additional cost.
Wednesday, August 2nd—Optional Workshops: Morning workshops will run from approximately 8am-12pm, and afternoon workshops will run from approximately 1pm-5pm. All workshops include lunch.
Thursday, August 3rd—Conference Day 1: Breakfast begins at 8am and the conference kicks off at 9am with three tracks of breakout sessions, which will run until approximately 5pm.
Friday, August 4th—Conference Day 2: Breakfast begins at 8am and the conference kicks off at 9am with three tracks of breakout sessions, which will run until approximately 5pm.
Sessions are generally 30 minutes long, and will cover a variety of topics on email marketing and email development. Attendees can attend sessions across all three tracks and can switch tracks at any time. All sessions are recorded and distributed to attendees after the event. Not sure what to expect? Take a look at last year's agenda.
You’re a curious bunch! Send a note to firstname.lastname@example.org. We’re happy to help!
Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.
|Event Date||August 2 - 4, 2017||August 29 - 30, 2017||September 21 - 22, 2017|
|Event Venue||Westin Boston Waterfront||etc.venues 155 Bishopsgate||Park Central Hotel|
|Number of Workshops||4||3||3|
|Tracks of Content||3||2||2|
|Days of Content||2||1.5||1.5|
|Number of Attendees||600||300||300|
Get your Litmus Live ticket before they sell out. Questions? Email email@example.com.